Director of Engineering & IT · Zero Gravity Marketing

MatthewDuplinsky

I build AI agents.

18 years of full-stack. Now wiring AI into the way marketing and web teams actually work.

See the work → LinkedIn ↗ Resume ↓
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Matt Duplinsky outdoors, smiling
status: shipping ●
About

Engineer. Team lead. IT guy. AI builder.

I've spent 18 years building websites, ecommerce and integrations across WordPress, Shopify, headless Next.js and a lot of custom PHP and JavaScript.

Today, I run the engineering team, IT, and the AI program at Zero Gravity Marketing. I find the workflows that eat everyone's week, ship a working agent or automation fast, then make it a reusable system the team can run without me. Every AI output gets evaluated and a human review before it ships.

Off the clock: hiking, photography, the occasional amateur film.

◉ CT◉ Remote-ready◉ Human in the loop
What I build

Building with AI, not just using it.

Agents & agentic workflows

Agents that take real work end to end: provisioning, research, content ops, presale scoping. I design the tools, the guardrails and the hand-offs to humans.

Claude Code · Anthropic API · OpenAI · multi-agent

MCP & data plumbing

Connecting models to the systems teams already live in: BigQuery, GA4, Asana, Google Workspace, Shopify. Answers come from real data, not a model's guess.

MCP servers · BigQuery · GA4 · RAG

Evals & fine-tuning

Eval sets scored against ground truth and human baselines before anything reaches a client. When prompting can't get reliable enough, I fine-tune.

prompt evals · output scoring · fine-tuning

GTM automation & enablement

Clay enrichment, martech integrations, and the playbooks and templates that let a marketing team own the workflow after launch.

Clay · CRM / CDP · playbooks · training
Selected work

Shipped at Zero Gravity.

Agent · IT automation

Onboarding & offboarding agent

A Claude Code workflow that provisions and removes access across Google Workspace, Asana and 1Password from one trigger, with role checks before anything is applied.

Enablement

Company-wide Claude rollout

Usage-data analysis to find where adoption stalled, an SLT-backed hackathon, and a "5-Minute Claude Challenge" tied to peer recognition so the habit stuck.

Internal tooling

Claude plugin marketplace

Internal AI tools shipped as Claude plugins from a private GitHub org. One-step install on the seat you already have. No API keys, no new bill.

Data · MCP

BigQuery + GA4 MCP

A phased move to BigQuery as the analytics backbone for client reporting, plus MCP access so account teams can ask questions of client data directly.

AI-first app

Capacity Console

A resource and scenario-planning app (~12k lines React) prototyped AI-first, now rebuilt on Next.js + Postgres with Google SSO, self-hosted on Coolify.

Ecommerce architecture

Global storefront program

A repeatable Shopify program for a global brand's distributor network, mapped to 34 markets, with an AI build agent planned to speed up every new store.

Productized offering

Next.js + Payload CMS

Our headless stack packaged into a sellable offering with a client guide and a standard hosting model.

18+years shipping
7countries visited
20,000cups of coffee
Resume

Builder, then lead, then both.

Director of Engineering & IT · Zero Gravity Marketing

Lead the engineering team, IT operations and the company AI program. Hands-on across agents, data, web and ecommerce builds, presale scoping and estimates.

Senior Full-Stack Web Developer · Zero Gravity Marketing

Led engineering teams and architected web platforms on cloud services and microservices, with in-house and overseas devs across time zones.

Senior Web Development Manager / Team Lead · Ingenuity Design

Oversaw scalable web solutions end to end and managed cross-functional teams.

Senior Web Development Manager · KnockMedia

Led and mentored the digital department, working directly with the CEO on growth and direction.

Web Developer · ShelterLogic

Flagship and international sites with 20,000+ products and SKUs.

Assistant IT Manager · Technical Gas Products

Desktop support, server administration and web for a 60-person HQ plus branches.

B.S. Multimedia Web Design & Development, Computer Science · University of Hartford · Focus on network administration

Contact

Got a workflow that should run itself?

Message me on LinkedIn ↗ GitHub ↗ Download resume ↓